Gaming

Speaking the Language of the Gaming Industry

The video game industry is exploding and on track to become a $300 billion industry in the next five years.

Expanding on multiple platforms, such as online, streaming, desktop and mobile devices, gaming has become a transmedia and participatory culture reaching every corner of the world.

Many games are directed towards a wider audience where players communicate with each other while playing, either within the game or through independent chat sites.

When players do not share the same native language, they communicate in English to understand each other while playing.

Localization of the Gaming Industry

Localizing a video game is the process of modifying your game for releases in different countries and areas of the world.

Different cultures have different syntax and idiosyncrasies that relate to the content of the game, which involves customizing the game experience for the intended audience. This is why having a workforce who understands the intricacies of those languages is critical.

Versant spoken assessment tests are available for:

To assess English proficiency, there are the Versant 4 Skills tests for listening, speaking, reading and writing skills.

Language Proficiency Skills for the “Liquid Workforce”

In order to meet the pressing demands and deadlines of a dynamic market, gaming firms delegate tasks to external or offshore studios, artists and developers.

Spawned and empowered by technology, the concept of “liquid workforce” has particular application to the gaming industry. This enables companies to assemble a team to work together, from anywhere in the world, to work on multiple projects.

Versant is a useful tool in assessing the language skills of those temporary workers, independent contractors/consultants/ freelancers, volunteers, and outsourced resources that typify the liquid workforce.

The speed and reliability of Versant language assessment testing insures language consistency within an agile diverse team. Versant provides a suite of communication assessment tools to meet the demands of this rising industry.

Bet on Versant

Analogous to the gaming industry is the burgeoning online gambling and betting market.

The global market is segmented on the basis of gaming type, device type, and region and segregated into poker, casino, social gaming, lottery, bingo, sports betting, and fantasy sports.

As with gaming, operators and participants are all over the world. Language skills are highly valued as the industry interfaces globally. Versant language assessment tests assure representatives are qualified to communicate effectively in a diverse language environment.

Contact us today to learn how Versant can help your organization.